• clarescopy

What do you need to look for in a copywriter?

It always amazes me how people spend £1000s on design but refuse to spend a penny on copy. The text is your message! It is what sells you, draws people to you and builds your customer base.

Once you have made the wise decision to hire a professional writer you will need to know what to look for to ensure they’re a good match for you and your business. Here’s some ideas…


A niche

Nope! In my humble opinion the best copywriters have experience working for a range of industries and of all sizes. You can then be assured that they have a vast array of experience and knowledge to bring to the table. You will probably find that the most experienced copywriters fall into a niche but they should still have a plethora of experience under their belts.


Current commitments

Your copywriter should not be overwhelmed by work or you could find yourself pushed to the side or work may not be up to standard. You deserve better than this. At the same time be open minded, maybe their schedule looks busy to you but perhaps this is how they work best. Talk to them and try to gauge how they manage their time, do they have space for you?


The ability to listen

A copywriter will require a discovery call to delve deep into you and your project. Go into as much detail as possible and a good copywriter will draw out even more. The more specific you are, the better the end result will be. You copywriter should appreciate this.


A good reader/researcher

All projects require a good amount of research and planning. Time spent doing this will be factored into your quote. If you want great copy then your copywriter must know how to thoroughly research and if you want a good price, they must be able to research effectively.


I could go on with this list but I will end on one point: never underestimate the power of instinct. If you feel in your gut that this relationship is right for you then it will be. Find the right person for your job, not necessarily the right CV. A CV does not demonstrate a writer’s worth.


Wishing you all the best with your search.

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