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Britannia Tea Home Page (spec)

This client has a fun, friendly voice that they wanted to encapsulate on their homepage. The challenge was to write for a vast target audience which was whittled down to male and female, 24 to 64 year olds with a bit of disposable income and a love of tea. 
My copy aims to put a smile on lips and excite the senses to encourage the audience to click through to the blends page.