ABC Toys banner ad (spec)

ABC Toys sell educational toys for babies and children. With a target audience of parents aged 25-35 years old, ABC Toys wanted to increase their website visitor rate with a dynamic, 3 frame banner ad.
I was faced with difficulties with the limited number of words available whilst capturing the essence of the client. I focused on elements that reflect the future to enable parents to appreciate the importance of providing their children activities which allow them to develop.